I Replaced Half My GTM Team With AI Agents. Here's What Actually Happened.

When you're a founder or PM with a product in market and no budget for a CMO, head of sales, or content team, you have two options: hire slow or build differently.
I built differently. Over the last year, I've run Skill Studio AI's entire GTM motion — outreach, content, positioning, pipeline management — using a named team of AI agents, each with a defined role, decision-making style, and area of ownership.
This session won't talk about ChatGPT prompts but about what happens when you treat AI as org structure rather than a tool. What actually closed deals. What failed embarrassingly. Where human judgment remained non-negotiable. And what this means for how product and GTM teams will be built in the next two years.
Come with opinions. I have data.