Product Globalization: Building for the global market
Often times than not, we build products specific to one market then try to roll them out to other markets. While this may work, it comes with a cost if the product team did not think about globalisation early. Most people assume globalisation is all about translations but it is a deeper topic than that. In this session, I will share all my learning about globalisation and what it takes to build a globalised product from the get go that it easy to roll out into any market.