<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<feed xmlns="http://www.w3.org/2005/Atom">
  <title>Ideas for ProductCamp Dublin 2026</title>
  <subtitle>Ideas for ProductCamp Dublin 2026 as submitted to our Feature Upvote board. Ideas are ordered by 'new' and the 50 top matches are included.</subtitle>
  <link href="https://productcampdublin2026.featureupvote.com"/>
  <id>brd_sgmzhpum5esa6ox</id>
  <updated>2026-02-09T16:06:05Z</updated>
  <entry>
    <title>If Execution is Cheap, What's Left for PMs?</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/714929/if-execution-is-cheap-whats-left-for-pms"/>
    <id>sug_ewwgb68ec8j8lww</id>
    <published>2026-06-03T18:03:34Z</published>
    <updated>2026-06-03T18:04:52Z</updated>
    <content type="text/plain">AI can draft your PRD in 5 minutes. Mock up your UI in 10. Generate user stories while you grab coffee.&#13;
&#13;
So what's actually left for product managers now?&#13;
&#13;
Join us for an honest, cafe-style conversation about what's actually hard in the AI era.&#13;
&#13;
We'll explore:&#13;
&#13;
- What's left for PMs when execution gets cheap and fast?&#13;
- What separates good product work from great product work now?&#13;
- What are the real differentiators when everyone has the same tools?&#13;
- Are we getting better at product thinking, or just faster at producing output?&#13;
&#13;
What to expect:&#13;
A real conversation, no slides, no "5 steps to..." Just PMs talking to PMs about what's harder, what's easier, what's confusing, and what we should probably be paying more attention to.</content>
  </entry>
  <entry>
    <title>The PM Paradox: How AI Is Teaching Us to Do the Wrong Job Better</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/714749/the-pm-paradox-how-ai-is-teaching-us-to-do-the-wrong-job-better"/>
    <id>sug_tkdohwkdqpbizpg</id>
    <published>2026-06-02T15:30:58Z</published>
    <updated>2026-06-03T15:18:10Z</updated>
    <content type="text/plain">The AI moment has handed product managers an incredible gift and a dangerous trap. When AI can build, the instinct is for PMs to build too. This talk argues that's exactly the wrong response. The job of a product manager was never to build; it was to be right about what to build. Through 5 concrete failure modes, from solution bias to the lamppost problem, this session makes the case that the "PM as Builder" trend is compressing or eliminating the discovery work that is the actual source of competitive advantage. Drawing on examples from Dyson, American Express, James Watt, and the humble self-checkout, this is a call to return to the fundamentals: discovery, framing, and the courage to say no. This is not an anti-AI rant, it's quite the opposite, but a challenge to use it for the right things.</content>
  </entry>
  <entry>
    <title>The PM Job Search OS</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/714903/the-pm-job-search-os"/>
    <id>sug_zmkihqxcst7d8mq</id>
    <published>2026-06-03T12:33:03Z</published>
    <updated>2026-06-03T13:09:00Z</updated>
    <content type="text/plain">Everyone says the PM job market is hard. But what is your system?&#13;
What metrics tell you if your search is working?&#13;
The company has an ATS and a recruiting team. Do you still feel alone with a spreadsheet and hope?&#13;
&#13;
In 2025-2026 I ran many senior IC Product Manager interview processes. I moved from treating interviews as random wins and built an operating system: pipeline as portfolio, structure at every step, and AI to help prep and debrief (never in the interview).&#13;
&#13;
I moved from random applications and anxiety to structure that amplified every step with less stress. I am not doing this as a career coach. I am a PM who stumbled from chaos to a weekly rhythm.</content>
  </entry>
  <entry>
    <title>I Replaced Half My GTM Team With AI Agents. Here's What Actually Happened.</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/714719/i-replaced-half-my-gtm-team-with-ai-agents-heres-what-actually-happened"/>
    <id>sug_qjc5fh8vkqejvoe</id>
    <published>2026-06-02T11:55:17Z</published>
    <updated>2026-06-03T18:05:30Z</updated>
    <content type="text/plain">When you're a founder or PM with a product in market and no budget for a CMO, head of sales, or content team, you have two options: hire slow or build differently.&#13;
I built differently. Over the last year, I've run Skill Studio AI's entire GTM motion — outreach, content, positioning, pipeline management — using a named team of AI agents, each with a defined role, decision-making style, and area of ownership.&#13;
This session won't talk about ChatGPT prompts but about what happens when you treat AI as org structure rather than a tool. What actually closed deals. What failed embarrassingly. Where human judgment remained non-negotiable. And what this means for how product and GTM teams will be built in the next two years.&#13;
Come with opinions. I have data.</content>
  </entry>
  <entry>
    <title>Product Finance: From Unit Economics to Board-Level Communication</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/714728/product-finance-from-unit-economics-to-boardlevel-communication"/>
    <id>sug_icaaduyvv8zejaz</id>
    <published>2026-06-02T12:59:57Z</published>
    <updated>2026-06-03T12:47:09Z</updated>
    <content type="text/plain">Product management has always required a degree of commercial instinct, but instinct is no longer sufficient. As the function has matured — moving from execution and delivery into genuine ownership of revenue, investment decisions, and strategic trade-offs — the expectation placed on product managers has quietly crossed a threshold. They are now routinely asked to construct and defend a business case, to explain unit economics to a finance committee, to articulate why a particular investment in the roadmap is worth the capital it consumes, and to stand behind those numbers when a CFO pushes back. The role has acquired the financial obligations of general management without, in most cases, the financial formation that general management has traditionally been given.&#13;
&#13;
The missing link is a finance acumen — the developed capacity to move fluently between a product decision and its financial expression, to understand not just what the numbers say but what they demand of the argument, and to communicate that argument in a way that a CFO or a board will recognise as credible rather than merely plausible. The gap is structural: it reflects the way product management as a discipline has been taught and defined, with the financial layer consistently treated as background context rather than as a practitioner skill in its own right. Financial credibility, once lost in a senior presentation, is difficult to recover, and the consequences for the product — and for the people standing behind it — can be considerable.&#13;
&#13;
This session presents a practical framework for building that acumen:)</content>
  </entry>
  <entry>
    <title>AI evals for beginners</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/713250/ai-evals-for-beginners"/>
    <id>sug_trjbihhx9xjltfm</id>
    <published>2026-05-22T18:08:20Z</published>
    <updated>2026-05-23T11:25:08Z</updated>
    <content type="text/plain">How should we define and measure the quality of AI output? &#13;
Why is it needed?&#13;
What happens if we don't?&#13;
Practical steps on how to do start doing it and real life examples from projects</content>
  </entry>
  <entry>
    <title>Landing a product role in 2026</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/713273/landing-a-product-role-in-2026"/>
    <id>sug_ub4cpcuctegzg1s</id>
    <published>2026-05-22T21:03:24Z</published>
    <updated>2026-05-23T11:24:59Z</updated>
    <content type="text/plain">If you are looking for a Product Management role in 2026, this session is designed to give you an unfair advantage.&#13;
&#13;
Join experienced product leaders from Dublin as they unpack how the PM role is evolving in the age of AI and what that means for hiring.&#13;
&#13;
We will cover:&#13;
&#13;
- How the “shape” of the PM role is changing&#13;
- The growing importance of data, discovery, and customer proximity&#13;
- How AI is shifting expectations of individual contribution&#13;
- What actually differentiates candidates in today’s hiring process&#13;
&#13;
And then: plenty of time for your questions!&#13;
&#13;
Expect concrete, actionable advice you can apply immediately, whether you are actively job hunting or preparing for your next move.&#13;
&#13;
Panel:&#13;
-&gt; Adriana Ignat, COO at Pulsate and Founder at Vekt AI, former Senior Product Lead at Google&#13;
-&gt; Becky Byrne, Interim CPTO at Retail inMotion, former PM Director at Phorest and Zalando&#13;
-&gt; Stephen Culligan, VP of Product at Brightflag, Product Manager Teacher at MindTheProduct, Former CPO at Prommt&#13;
Moderator:&#13;
-&gt; Jennifer Geraghty, Principal PM, Agents at Microsoft, formerly SAP, HubSpot, Google</content>
  </entry>
  <entry>
    <title>The New Product Battlefield — and Why Nobody’s Actually Losing Their Job</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/713055/the-new-product-battlefield-and-why-nobodys-actually-losing-their-job"/>
    <id>sug_z8doffx9zcxlfqi</id>
    <published>2026-05-21T16:21:56Z</published>
    <updated>2026-05-22T13:46:06Z</updated>
    <content type="text/plain">Product is pointing at Design. Design is pointing at Engineering. Engineering is pointing right back. Everyone’s convinced AI is coming for someone else’s role first.&#13;
&#13;
Here’s a different read: nobody disappears — everybody shifts.&#13;
&#13;
Product managers become builders, prototyping directly in the problem space. Designers move from handoff culture to running multiple validation experiments in parallel. Engineers go deeper — further into backend logic, scale, and the data layer that actually makes products work.&#13;
&#13;
The battlefield isn’t about survival. It’s about who’s willing to evolve.</content>
  </entry>
  <entry>
    <title>Fintech at Scale: Building Product Organisations in Regulated, Fast-Growth Environments</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/713091/fintech-at-scale-building-product-organisations-in-regulated-fastgrowth-environm"/>
    <id>sug_nrh4phqlk9hohgl</id>
    <published>2026-05-21T18:46:00Z</published>
    <updated>2026-05-21T19:43:13Z</updated>
    <content type="text/plain">Fintech at Scale: Building Product Organisations in Regulated, Fast-Growth Environments&#13;
&#13;
Moderator: Conor Begley&#13;
&#13;
Panelists&#13;
Bart Heideman — Head of Product, Payouts, FX &amp; Marketplaces @ Stripe | Global Money Movement&#13;
Brian Dwyer — Product Lead, Wayflyer&#13;
Dave Power — Director of Innovation Ecosystem, Fidelity Centre for Applied Technology (FCAT)&#13;
Fourth panelist to be confirmed&#13;
&#13;
Session Overview&#13;
Fintech continues to sit at the intersection of innovation, regulation, customer trust and rapid scale. Building product organisations in this environment presents unique challenges — balancing speed with governance, experimentation with resilience, and customer-centricity with increasingly complex infrastructure and compliance demands.&#13;
&#13;
This panel brings together leaders from across the fintech ecosystem spanning global payments infrastructure, embedded finance, innovation labs and high-growth scaling fintechs to discuss what modern product leadership looks like in highly regulated and fast-moving environments.&#13;
&#13;
The discussion will explore how fintech organisations are evolving product strategy, team structures and operating models in response to AI, changing customer expectations, regulation, and the growing complexity of global financial systems.&#13;
&#13;
Discussion Themes&#13;
Scaling product organisations in fintech&#13;
Balancing regulation and innovation&#13;
AI adoption in financial services products&#13;
Building customer trust in digital financial ecosystems&#13;
Product leadership in high-growth environments&#13;
Operating across global infrastructure and compliance frameworks&#13;
Lessons from scaling fintech platforms internationally&#13;
The future of fintech product management&#13;
Why This Session Will Be Interesting&#13;
&#13;
The panel combines perspectives from:&#13;
A global financial infrastructure leader at Stripe&#13;
One of Ireland’s leading scaling fintechs in Wayflyer&#13;
A leading innovation ecosystem and applied technology organisation through FCAT&#13;
An additional industry voice to broaden the discussion further</content>
  </entry>
  <entry>
    <title>Red Herring and Product</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/712317/red-herring-and-product"/>
    <id>sug_okhimumtjwrnbje</id>
    <published>2026-05-17T13:47:46Z</published>
    <updated>2026-05-18T07:44:44Z</updated>
    <content type="text/plain">So, you’ve heard about a red herring ...  something that misleads or distracts from a relevant issue or important question. It may be either a logical fallacy or a literary device that leads users or audiences toward a false conclusion.&#13;
&#13;
In product, it might be an indicator that diverts attention away from the actual problem, root cause, or user impact.&#13;
&#13;
Coming from a product quality background and heuristics topic area, hear more about this idea and how it connects to product.&#13;
&#13;
This presentation explores the red herring in product and what it takes to follow the right scent. We will look at how false signals disguise themselves as quality work, why teams sometimes miss the real problem, and what is product quality. &#13;
There is also why products often feel "wrong" before metrics or dashboards show visible failure. Sometimes we just focus on the wrong signals and that is why product quality and heuristics matter.&#13;
&#13;
The red herring didn't break the product.&#13;
It broke our ability to see the product clearly.&#13;
&#13;
On quality, distraction, and the signals we trust.</content>
  </entry>
  <entry>
    <title>B2B Client Relationship Management as a Product Manager</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/711453/b2b-client-relationship-management-as-a-product-manager"/>
    <id>sug_dij7nupppijgpxg</id>
    <published>2026-05-11T17:30:31Z</published>
    <updated>2026-06-03T13:11:46Z</updated>
    <content type="text/plain">How can you create a community among your B2B user base? Identify and differentiate between your buyer and user personas, create community and leverage executive sponsor thought leadership to elevate your roadmap.</content>
  </entry>
  <entry>
    <title>Stop calling your Roadmap a strategy</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/710992/stop-calling-your-roadmap-a-strategy"/>
    <id>sug_xphedf3pifve6ov</id>
    <published>2026-05-08T12:03:26Z</published>
    <updated>2026-06-03T13:11:28Z</updated>
    <content type="text/plain">Most product teams say they have a strategy, but what they often have is a roadmap, a prioritisation framework, or a list of stakeholder requests. In this session, I’ll share practical ways to move from feature planning to real strategic choices: where to play, how to win, what to say no to, and how to connect product decisions to business outcomes. The goal is to make strategy less abstract and more useful for PMs working in messy, fast-moving organisations.</content>
  </entry>
  <entry>
    <title>AI Is Not Your Strategy: From Hype to Product Value</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/710298/ai-is-not-your-strategy-from-hype-to-product-value"/>
    <id>sug_okzhrbpvsedjlvb</id>
    <published>2026-05-04T19:29:43Z</published>
    <updated>2026-05-06T18:56:37Z</updated>
    <content type="text/plain">Building AI products isn’t about layering on features; it’s about navigating trade-offs across accuracy, security, cost, trust, and user value. This session explores what truly separates hype from lasting product impact through real-world use cases.</content>
  </entry>
  <entry>
    <title>The Resume is Dead: Building a High-Impact Product Portfolio to Showcase Your Proof of Knowledge</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/708649/the-resume-is-dead-building-a-highimpact-product-portfolio-to-showcase-your-proo"/>
    <id>sug_h6greno72hr4ha3</id>
    <published>2026-04-24T19:17:14Z</published>
    <updated>2026-04-26T10:54:32Z</updated>
    <content type="text/plain">The traditional, two-page PDF resume is no longer enough to break through the noise in a competitive tech landscape. While a CV lists where you’ve worked, it rarely demonstrates how you think. For Product Managers, the ability to communicate strategy, navigate ambiguity, and solve complex problems is paramount—yet these are the very things that get lost in bullet points. It is time to shift the focus from "years of experience" to "proof of knowledge."&#13;
&#13;
In this session, we will explore the transition from the static resume to the dynamic Product Portfolio. We will dismantle the myth that portfolios are only for designers and show how PMs can use them to visualize their decision-making process, prioritization frameworks, and impact. Whether you are an aspiring PM looking for your first break or a Senior leader aiming for the C-suite, a portfolio acts as your "Minimum Viable Product," offering hiring managers a window into your unique product DNA before you even step into the interview room.</content>
  </entry>
  <entry>
    <title>What do we mean when we say the PM should act as the CEO?</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/706659/what-do-we-mean-when-we-say-the-pm-should-act-as-the-ceo"/>
    <id>sug_sxmar2dzilh8mk3</id>
    <published>2026-04-14T12:21:57Z</published>
    <updated>2026-04-17T15:28:25Z</updated>
    <content type="text/plain">The concept of the product manager as a “mini-CEO” has long been used to convey ownership and accountability, yet it often misrepresents the realities of modern product roles. I'll talk to where the analogy holds true—such as in founder-led or general manager-style contexts—and where it breaks down in organizations where product managers lack formal authority over resources, strategy, and decision-making. The critical piece is distinguishing between ownership and authority vs. influence, alignment, and clarity. I'll also touch on the unintended consequences of this narrative, including misaligned expectations around responsibility and compensation, and propose a more accurate framing of the product manager as an orchestrator of cross-functional value rather than a proxy CEO.</content>
  </entry>
  <entry>
    <title>Product Globalization: Building for the global market</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/707177/product-globalization-building-for-the-global-market"/>
    <id>sug_7rrzqvjs503l39h</id>
    <published>2026-04-17T11:59:11Z</published>
    <updated>2026-06-03T15:20:58Z</updated>
    <content type="text/plain">Often times than not, we build products specific to one market then try to roll them out to other markets. While this may work, it comes with a cost if the product team did not think about globalisation early. Most people assume globalisation is all about translations but it is a deeper topic than that. In this session, I will share all my learning about globalisation and what it takes to build a globalised product from the get go that it easy to roll out into any market.</content>
  </entry>
  <entry>
    <title>How do we make Human-to-Robot interaction consistent &amp; adaptive to human circumstances in real time?</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/703122/how-do-we-make-humantorobot-interaction-consistent-adaptive-to-human-circumstanc"/>
    <id>sug_96ljqlngp6em3nn</id>
    <published>2026-03-25T18:38:13Z</published>
    <updated>2026-04-01T16:26:43Z</updated>
    <content type="text/plain">Personalisation ≠ natural interaction, and it is a far cry from true individualisation in real-time communication. &#13;
&#13;
Publicly available AI systems are generic, narrow, static, and often inconsistent across different contexts. As a result, interactions still feel unnatural and not genuinely adapted to the individual. &#13;
&#13;
Currently, we are building a system that adapts to each user and includes hundreds of individualisation scenarios. It adjusts in real time based on visual signals, speech, body language, text, and user circumstances (e.g. tired, busy, or frustrated), allowing the system to respond appropriately to each individual.&#13;
&#13;
I would like to explore with the audience how we can move further beyond this. How to make interaction more consistent, adaptive, and truly individualised in real time, identify existing gaps, and define a higher standard. &#13;
&#13;
Web: https://h1nted.com</content>
  </entry>
  <entry>
    <title>Beyond the Roadmap: How Product Ops Drives Real Customer Value</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/704106/beyond-the-roadmap-how-product-ops-drives-real-customer-value"/>
    <id>sug_b5eyw62t6reekhj</id>
    <published>2026-03-31T14:40:55Z</published>
    <updated>2026-04-01T16:25:23Z</updated>
    <content type="text/plain">"This session explores how Product Operations acts as the connective tissue of a successful SaaS organization. We will dive into how the role empowers Product Managers across the entire lifecycle—from discovery to sunset—while ensuring customer value remains the North Star.</content>
  </entry>
  <entry>
    <title>Why Product Metrics Look Right in Systems That Feel Wrong</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/703038/why-product-metrics-look-right-in-systems-that-feel-wrong"/>
    <id>sug_naqyg0loscvo2fl</id>
    <published>2026-03-25T12:27:43Z</published>
    <updated>2026-03-25T13:10:05Z</updated>
    <content type="text/plain">Product metrics often tell a reassuring story - adoption is strong, usage is growing, retention looks healthy. And yet, when you look closer, the system itself feels off. Work gets duplicated, users rely on side channels, and teams spend time fixing things that “should have just worked.”&#13;
&#13;
In this session, I’ll explore a pattern I’ve seen while building in startup environments: metrics tend to reflect the part of the product that initiates work, not the part that has to complete it. As a result, we optimise for what’s visible on dashboards, while missing the operational friction happening underneath.&#13;
&#13;
We’ll unpack how this “metrics comfort” emerges, why products in multi-user systems often feel broken despite looking successful, and how to start identifying where work is leaking outside your product. This session will be focused on real examples and practical ways to rethink what we measure - so that our metrics reflect outcomes, not just activity.</content>
  </entry>
  <entry>
    <title>Your Brand Doesn't Exist Until AI Recommends It</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/703032/your-brand-doesnt-exist-until-ai-recommends-it"/>
    <id>sug_0exgofedpjzqmfp</id>
    <published>2026-03-25T11:19:02Z</published>
    <updated>2026-03-25T11:24:51Z</updated>
    <content type="text/plain">Buyers ask AI before they search. One answer. No options. If ChatGPT isn't recommending you, you don't exist at purchase intent. If your brand isn't cited by ChatGPT and Claude when your prospect asks a question, you don't exist.&#13;
&#13;
In this session, we’ll expose why AI visibility has become the most critical growth challenge, and why pouring more content into the web isn't working anymore.&#13;
&#13;
We’ll look at the actual logic AI systems use to select sources and give you a framework to close those visibility gaps immediately.&#13;
&#13;
You’ll walk away with:&#13;
1. The framework AI systems use to choose sources&#13;
2. A diagnostic to spot your visibility gaps&#13;
3. Actionable steps to start getting cited today</content>
  </entry>
  <entry>
    <title>Evolving PM OS (Claude Code / LLM in Product Management)</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/703027/evolving-pm-os-claude-code-llm-in-product-management"/>
    <id>sug_ckoki5id61zrtne</id>
    <published>2026-03-25T10:37:31Z</published>
    <updated>2026-03-25T10:48:58Z</updated>
    <content type="text/plain">There is a new way to work in Product Management, a way where AI does a lot of the leg work while you stay in the driver's seat. This isn't about ChatGPT writing your PRDs, it's about building a personal PM operating system where LLMs handle research synthesis, stakeholder prep, data analysis, extract assumptions, etc. while you focus on judgment calls and strategy. &#13;
&#13;
&#13;
In this session, we'll go live. We'll build a personal PM OS from scratch and walk out with real playbooks and insights. I'll share what actually works, what's overhyped, and a practical framework any PM can start using today.</content>
  </entry>
  <entry>
    <title>Trading off Must Haves - Navigating High Stakes' stakeholder management.</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/702783/trading-off-must-haves-navigating-high-stakes-stakeholder-management"/>
    <id>sug_ugzq58vnig6uagw</id>
    <published>2026-03-24T08:03:01Z</published>
    <updated>2026-03-24T09:18:41Z</updated>
    <content type="text/plain">The template of must have - should have - nice to have is a stalwart. But getting as far as 'should haves' can be a luxury in many cases. More often than not as a product person you are dealing with making hard calls between must haves - trying to 'cut corners off circles'.&#13;
&#13;
This session is to have a chat about shared experiences and pool insights about what has worked in these situations, what hasn't. &#13;
&#13;
The goal would be to dig into real stories - and generate an easy framework that could be used in those tricky customer/stakeholder calls.</content>
  </entry>
  <entry>
    <title>Why Storytelling Is No Longer Optional in the Age of AI</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/695647/why-storytelling-is-no-longer-optional-in-the-age-of-ai"/>
    <id>sug_jyjccmovx9rqllh</id>
    <published>2026-02-19T12:32:59Z</published>
    <updated>2026-06-03T13:11:06Z</updated>
    <content type="text/plain">AI has made execution cheaper, faster, and infinitely scalable. Anyone can generate features, decks, code, roadmaps, and messaging in seconds.&#13;
&#13;
In an era where product teams can ship faster than ever, storytelling is no longer a “soft skill.” It is a strategic differentiator. The teams who win will not be the ones who build the most, they will be the ones who frame the clearest narrative.&#13;
This session explores why storytelling has become a core product capability in the age of AI, and how to operationalise it.</content>
  </entry>
  <entry>
    <title>The Moat Nobody's Building: How Quality Compounds Into Unfair Advantage</title>
    <link href="https://productcampdublin2026.featureupvote.com/suggestions/695644/the-moat-nobodys-building-how-quality-compounds-into-unfair-advantage"/>
    <id>sug_g8xjimkpifawif8</id>
    <published>2026-02-19T12:14:38Z</published>
    <updated>2026-02-19T12:17:13Z</updated>
    <content type="text/plain">Each of us is chasing the next feature, the next integration, the next AI capability. But here's the uncomfortable truth, your competitors can copy your features in weeks. What they can't copy is a culture and system that compounds quality over time.&#13;
&#13;
In this session, I will explore why quality isn't just a QA metric, it's a strategic moat that drives retention, reduces acquisition costs, and creates switching costs your competitors can't engineer around. &#13;
&#13;
We will look at how the best SaaS products treat quality as a product decision, not an engineering afterthought, and why the companies that get this right are quietly building an advantage that compounds quarter after quarter.&#13;
&#13;
You will walk away with:&#13;
A framework for thinking about quality as a strategic lever, real-world patterns from SaaS companies that turned quality into defensibility, and practical steps to start building this moat in your own product regardless of team size or stage.</content>
  </entry>
</feed>
